News

British influencer Molly-Mae Hague has been unveiled as the debut cover star for online lifestyle and fashion magazine SheerLuxe. The feature celebrates the launch of Hague's new clothing brand Maebe, and the former Love Island star commented 'I know if I get this right and make the right moves, I really can see it becoming huge. That's the goal. I haven't done this for any other reason other than to make it a brand that everyone knows and talks about'.

Louis Vuitton has enlisted British actress and brand ambassador Sophie Turner as the face of its latest campaign. Turner's anticipated new ITV drama Joan is debuting in October, and the French fashion house took to social media to share the news, posting 'In a bold reinvention of the timeless Louis Vuitton icon, House Ambassador Sophie Turner presents the new reversible handbag - adorned with vibrant accents and emblematic detailing'.

Football legend Lionel Messi has entered the entertainment business by launching his 525 Rosario Production company, which will develop and produce TV, film, and live sports. The Inter Miami star commented 'Entertainment has always been a passion for me, whether that be on the pitch or in other areas. I’m really motivated by the opportunity to pursue the project we created with Smuggler Entertainment and to expand it further to create content and experiences on a global scale through this new venture'.

BAND4BAND hitmaker and one of The Media Eye's Rising Stars, Central Cee, has been appointed as a European brand ambassador for G-Shock. The British rapper commented 'I’ve been wearing G-Shock since I was a kid, so it just made sense. I love the brand - it’s always been at the heart of the scenes and cultures I’ve been a part of. It relates. It’s a perfect fit'.

American gymnast Simone Biles has joined forces with sportswear brand Athleta to design a limited edition collection, following her appointment as a brand ambassador in 2021. Biles announced the news on Instagram, posting 'My limited edition Athleta x Simone Biles collection is here. Thank you to my @athleta fam for making this vision a reality'.

British model Alexa Chung has been appointed as Creative Director and designer for Barbour's new collection, The Edit. Chung commented 'I am so pleased to be exploring a new chapter with Barbour. Designing this collection was a total joy. My intention was to create something immediate that reflects my wardrobe, interests and style in this moment while staying true to the brand’s epic heritage'.

Mother of the Bride star Brooke Shields fronts a new campaign for pharmaceutical brand GSK, educating people over 50 about the risks of shingles. The American actor commented 'For so long, we've been conditioned to fear ageing, but the reality is that age is power. The unfair twist is that just as we've reached this time of our lives where we feel like the best version of ourselves, we're also experiencing new health risks. When I learned that people over 50 are at an increased risk for shingles, I couldn't help myself from starting the conversation'.

Swedish actor Alexander Skarsgård and Belgian model Stella Maxwell co-star in Canadian luxury outerwear brand Mackage's autumn 2024 campaign. Skarsgård commented 'I am thrilled to continue my partnership with Mackage for the autumn '24 campaign. Representing a brand that stands for quality, innovation and timeless style is an honour, and I am excited to be a part of their journey once again. I look forward to showcasing a the incredible designs that Mackage has brought to life this season'.